W3: A story to tell

Like it or not, food from hell or heaven. It all depends on the person.

Vegemite which has been around for 100 years, is one of Australia most famous food(spread). I choose this as I thought this is one of the things that really represent Melbourne, and as I'm going to be here for a long time why not trying to learn more about the food that has this much history.

Archetypes:

Logline:

Times flow for all living being why not be a little happier

Storyboard :

yes it has watermarks. i use an online website to edit

i give up with adobe premiere pro and rush (money hungry app)

https://video.wixstatic.com/video/7a332f_8af221bb36e7415caf3a91f8dd0c31e3/720p/mp4/file.mp4

Originality

★☆☆☆☆

“An original ad comprised elements that are rare, suprising for move away from the obvious and the commonplace” (Reinartz & Saffert 2013, para. 5).

All source are found free online so not much originality.

Flexibility

★★★☆☆

“An ad’s ability to link a product to a wide range of different uses and ideas” (Reinartz & Saffert 2013, para. 8).

Quite flexible since there's not much words so its easy to understand.

Elaboration

★★☆☆☆

“Many ads are creative because they contain unexpected details or extend basic ideas so they become more intricate and complicated” (Reinartz & Saffert 2013, para. 11).

Not mush unexpected stuff but more simple narrative.

Synthesis

★★★☆☆

“The ad’s ability to blend normally unrelated objects or ideas to create an interesting effect” (Reinartz & Saffert 2013, para. 14).

Quite good i think since all the scene use from daily life scene or organic sound so symbolise with the product.

Artistic value

★★★★☆

“Aesthetically appealing verbal, visual or sound elements” (Reinartz & Saffert 2013, para. 16).

It should be appealing visually since all footage are film by professional.

References:

Reinartz W and Saffert P (21 May 2013) ‘How to Assess an Ad’s Creativity’ , Harvard Business Review, accessed 16 March 2021.

Sparkol (1 September 2015) 12 Brand Archetypes All Successful Business are Built on, Sparkol, accessed 16 March 2021.

Sparkol (2 April 2019) 7 Universal Story Plots That Still Entrance Audiences, Sparkol, accessed 16 March 2021.

This isn't as fun i expected it to be:

it would probably be funnier if you watch me struggle with finding vids and sound effects, but enjoy i can't believe i spend this much time finding vid for a 13 seconds ad.