W2.1: The 5/5/5/5/5 Ways of Advertising

Hailing from the heart of Central Europe, Hungary is a landlocked country known for its rich history, stunning landscapes, and vibrant culture.

Today I will ask my TV Genie for some beautifuly made advertisement!

https://www.youtube.com/watch?v=sNlWakWKWb4

Target Consumer: Hungary resident/fashion enthusiast

Video Theme: Clothing/Fashion brand

★★★★☆

Originality

‘An original ad comprised elements that are rare, suprising for move away from the obvious and the commonplace’ (Reinartz & Saffert 2013: para. 5)

For originality this advertisement has to be a 4 star as this ad is film and directed towards people in Hungary and it held high in accountable for the own standing and originality. As you notice it's missing one star it is because the way they show themselves as a fashion brand is very similar to how many other have represent themselves in many different places and brands.

★★★★★

Flexibility

‘an ad’s ability to link a product to a wide range of different uses and ideas’ (Reinartz & Saffert 2013: para. 8)

For this section I gave it a 5 star as I think they really present the variety and usage of their clothes especially in this scene the usage of colour is very perfect.

★★★☆☆

Elaboration

‘Many ads are creative because they contain unexpected details or extend basic ideas so they become more intricate and complicated (Reinartz & Saffert 2013: para. 11)

For elaboration Glamour ads was rated 3 star as it is quite straight forwards since the purpose is to show off their clothes. Though it does earn 3 star as they to incorporate different scene of natural environment In Hungary and I believe these scene are quite a nice way to elaborate and present their clothes.

★★★★☆

Synthesis

The ad’s ability to blend normally unrelated objects or ideas to create an interesting effect (Reinartz & Saffert 2013: para. 14)

I personally believe it deserve a 4 star as the way the use the natural environment to show the clothes were really nicely done and beautiful and the vibe it has for some of the scenes where they use these 'retro' type really disrupt the common thinking process.

★★★★★

Artistic Value

Aesthetically appealing verbal, visual or sound elements (Reinartz & Saffert 2013: para. 16)

Artistically I think it's perfect not much to talk about. I personally love the rainbow scene that they captured I think perfectly fits with the music that they use.

References:

Reinartz, W & Saffert, P 2015, How to Assess an Ad’s Creativity, Harvard Business Review. VIVIENNE TAMAS 2019, GLAMOUR Fashion Film 2019 | Directed by VIVIENNE & TAMAS, YouTube.