W1: ∞ Posibilities
- Hoang Viet Nguyen
- Oct 25, 2023
- 2 min read
An introduction of the endless options and possibilities every noodles lover could make being provided by the variety of opportunities.
What is the elements?
Verbal: The Message Nongshim tried to tell is that their food comes in a variety and everyone could enjoy their products in every singles scenario simple or extravagant and that it is also come in handy when you want a quick and delicious meal.
Nonverbal: The advertisement focus their product by eliminating distracting information such as human faces or gestures and focusing on the product by centering the product in every scene. It also using the contrast of colour and the similarity of the colour as a way to grab attention and relate the product with the scene by playing around with the colour red.
Style: The advertisement followed a Mukbang vibe (food review) genre, it use the colour coding red to make connection between their products, there aren't usage of dramatic arc as it focus is on simplistic and straight forwards.
Call-to-action: The message is that their product is very flexible and can be enjoyed in a lot of situation telling people to have a try at their product using campaign
Objective: The goal it to introduce people to their product making it more well known and sell it to more consumer in Australia hence the Australian map shape on the bread.
Criteria of creativity
New association
‘[Advertising creativity] may be best described as the forming of a new association of words, images, meanings or events to produce an original communication intended to modify behaviour in some way...’ (Ewing, Napoli & West 2001: 161)
As this advertisement is directed and targeted towards Australian consumer the brand is try to set a familiar feeling towards consumer to create an association.
Unexpected but relevant
‘Creative ads make a relevant connection between the brand and its target audience and then presenting a selling idea in an unexpected way’ (Drewniany & Jewler 2014: 2).
In the ads the video display many different scenario where their product is use as for many of us to used to eat this types of product as a quick, easy and cheap meal that we used to have on a midnight at 11pm where we are lazy to make food this is the kinda of image most people would have. Nongshim have re-image the way this food can be eaten and display them in many way.
References:
Nongshim Australia. (2021). Discover your Endless Possibilities with Nongshim. Www.youtube.com. https://www.youtube.com/watch?v=sJMYjYQMXxk
Ewing, M., Napoli, J., & West, C. (2001). Creative Personalities, Processes, and Agency Philosophies: Implications for Global Advertisers. Creativity Research Journal, 13(2), 161-170.
Drewniany, B., Jewler, A., & McLeod, S. (2014). Creative Strategy in Advertising (11th ed.). Thomson Wadsworth, Boston.
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